On the 52nd episode of Marketing Interruption, your host Andrew Maff talks about the growing popularity of Google's WebP image files and if it's a good idea to hop on this trend. Google is making more and more steps to speed up your website and WebP images is one of them. Andrew gets into if you should convert your files and how to do it.
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Hello, and welcome to episode number 52 of marketing eruption podcast. I'm your host, Andrew Maff. Tone today I'm going to talk to you about Google's new file format WebP. Now, here's the thing. When you heal when you when you hear file format, you must think, Wow, this episode's gonna be great. And it's super fun. Hear me out. It's not as boring as it sounds. So I subscribed to a software called exploding topics. Really cool. So basically shows you trends of basically keywords that are just getting used anywhere. So it could be on Twitter, it could be on on Google, it could be just anywhere in general. And they basically scrape the entire internet to see like, what are people talking about. And a few weeks ago, web p came up and I was like, what I don't know what that is. So I looked it up. And now I'm part of that trend. So essentially, web P is a new image file format that Google has released in the statistics behind it are crazy. So it is 26% smaller than PNGs. And it is anywhere from 25 to 34% smaller than a JPEG. So essentially, it's a new image format that is much much smaller, but the resolution is the exact same. So think of Silicon Valley, where they kind of like did that whole data compression thing. I don't know what the hell any of that means. But it sounds cool. And it means that stuff is faster. And what is Google like faster stuff. So it may be Tad tied to the fact that Google just released that new algorithm update over the summer that involved Page Speed and the way that people use a website. But here's the thing, I highly suggest that you there's a ton of different convert converters on on Google Now that you can use, where you can upload an image and change it to a web p, I don't think there's a Shopify app yet. I'm not going to be the one to create it. But if someone out there can create it, that will just bulk change all your imagery. But if you can speed up your site to that extent, by reducing the file size of your images, you're going to see a big increase in Page Speed. So we've started to do this with bigger images that we're uploading on websites. And we're currently doing it for new images that go on to a website. We haven't gotten into going back and starting to do past images. But I highly suggest going forward change all of your imagery from a JPEG or from a PNG, if you're going to upload it onto a website, make it a web page, it will upload and it will load significantly faster. And you'll start to see that Page Speed dropping real fast. So that's what I wanted to touch on. And that's Yeah, no, that's it. That's all I got. So tomorrow, rate review, subscribe, see you then.