On the 73rd episode of Marketing Interruption, your host Andrew Maff helps come up with some content ideas for social media posting when you may not have a designer, photographer, or videographer available to you. This includes getting UGC from your customers, gif, quotes, jokes, and more.
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Hello, and welcome to episode number 73 of the marketing interruption podcast. I'm your host, Andrew Maff tone today I'm going to talk to you about content ideas for social media when you don't have a graphic designer available to you. For those of you who are watching, you'll see I have my laptop with me this time. So I finally wrote down, I had a bigger list this time. So I want to make sure I don't forget it. I'm so not having graphic designer available. So I always always, always suggest investing in a good graphic designer, this is your brand. It's how it looks. If you're half asking your graphic designers because you wanted to save a couple bucks, you're probably going to lose more than you actually saved almost every time. So let's say they're out sick, because you did get one or you found even a great Freelancer that you love that has the availability. And by the way, if you do that you get a freelancer, first job you should have them do is make a brand guideline because if all of a sudden you don't like the freelancer anymore, or they leave or they become, you know, less responsive or something like that, you always want to make sure you have a brand guidelines.
So when you hire the next one, it's like a templated process super easy. However, here's a list. So content ideas, if you don't have a graphic designers available, the biggest one the top one was talked about in the podcast for is UGC. So if you can get some user generated content, it's great. You can simply just share stuff that people have shared before, they're already posted about your product. If you have influencers who are sharing stuff, or even just regular customers, that stuff is great. So any kind of UGC that you can get. Typically, I would even suggest even if you had a graphic designer use that stuff and don't touch it. Because UGC is a raw like your product in the wild kind of picture. And even cleaning it up or adding kind of like your logo to or anything like that can immediately make it not look that real. You want it to be like an organic true picture. Take it leave it as is. Another one is gifts. I love gifts. If you say gifts, stop listening to my podcast. But yeah, so gifts. So they work for me. They work really well in emails, they work fantastic. We use them all the time for certain brand where you know, like a goofy kind of gift can work well. Twitter, it works really well.
Then such like you can add them onto stories and things like that for Instagram. I wouldn't suggest doing them on Facebook, they don't look that good. They don't really look that great. If you do them as like an Instagram video either you kind of have to. It still has to be an mp4. It's a whole different issue. But gifts in certain channels works really well. sharing videos. So companies like Buzzsprout does not Buzzsprout that's the podcast company. BuzzFeed doesn't a lot. But there's another one, I see him all time and a camera in their damn name crap. But we do this specifically on Facebook, where you know, because Facebook, I still like to get as much engagement as we can on company pages on Facebook, just because obviously you can re engage and there's other there's really great ways that you can leverage that kind of stuff. It's difficult to get traffic or to get engagement on Facebook, if you're just posting a picture unless you're boosting it. On Facebook, what works really well is we'll actually find videos that other channels have shared that are great videos that are really relevant to our audience. And we'll just share them to our page. We'll keep the other pages name there. We're not stealing it. We're just sharing it, they still get all the credit and all that stuff. But we get all the engagement.
We get all the traffic, they get the video views. It works really, really well it works fantastically on YouTube, or I'm sorry, on Facebook, stuff like that retweeted and things like that on Twitter can work well too. But if you're if you can reshare videos on Facebook, they're already getting like millions of views. It works out great. Sharing influencer posts works really well, even if they haven't mentioned your company. So sometimes what we'll do is if we're thinking about working with an influencer, will actually share a post that's kind of relevant to the product line we're working with, on that product lines social media to connect See how people respond. And if some of our audience says, Oh my god, I love so and so I'm glad you guys shared this or something like that. We know that they like that influencer and we'd be more than happy to do some kind of campaign with them. So it's kind of like testing the influencer a little bit. And of course, we'll give them credit you always want to share, you always want to tag them in that kind of fun stuff, especially if you do it on Instagram quotes, you know, inspirational quotes and that kind of crap. I'm not a fan of them. But depending on your product line, it could do really well. I know some people who do like sports, apparel and stuff like that they do quotes from coaches, that kind of thing works pretty well. I don't like the motivational stuff just because it drives me insane. But it can work, it can definitely work well. Any kind of cool like that can work pretty well. jokes, especially if you have in fact, we've worked with like a novelty gift company for a long time. And we started doing quotes for them with with just jokes that we were able to find.
So we would do different jokes and throw them up on different channels and stuff like that worked really well because they're kind of racy jokes. And then the backup idea so this is if you have a graphic designer that you can leverage. And you can actually get them to set you up on Canva have them create templates in Canva. And then have them even just put an S SRP together. The really really easy ways to adjust the template. So if you're putting in words, you're putting in quotes, anything like that, that's the simplest way to leverage stuff that you may have already had a designer do. Or even if you have like slight design abilities, do Canva take some of their templates for a while and just tweak them yourself for a bit until you can get an actual designer to come in and kind of make new stuff with cameras got some great templates that you can leverage if you're if you're kind of looking to just like a starter kit kind of thing. But that was all of the examples I have for today. That was it for the episode shoot me an email if you have any questions, comments, concerns, anything you want me to go over in the show marketing firstname.lastname@example.org but if not, I will talk to you all tomorrow.